News for 'Marketing Campaign'

The key risk for the Indian stock market

The key risk for the Indian stock market

Rediff.com19 Jun 2018

High networth individuals selling stocks to buy real estate is among the key risks for the Indian markets.

Who Can Dethrone The US Dollar?

Who Can Dethrone The US Dollar?

Rediff.com24 Jul 2023

Policymakers should aspire to restore the pre-Independence environment where the rupee was trusted and used all over South Asia, in Southeast Asia, in West Asia, and in East Africa, suggests Ajay Shah.

Rupee plunges 37 paise to close at all-time low of 81.90/USD

Rupee plunges 37 paise to close at all-time low of 81.90/USD

Rediff.com28 Sep 2022

The rupee depreciated 40 paise to an all-time low of 81.93 against the US dollar in early trade on Wednesday as the strengthening of the American currency and risk-averse sentiment among investors weighed on the local unit. Moreover, a negative trend in domestic equities and significant foreign fund outflows sapped investor appetite, forex traders said. At the interbank foreign exchange, the rupee opened at 81.90 against the greenback, then fell to 81.93, registering a fall of 40 paise over its previous closing.

Rasna founder Areez Pirojshaw Khambatta passes away

Rasna founder Areez Pirojshaw Khambatta passes away

Rediff.com21 Nov 2022

The Rasna Group on Monday said its founder and chairman Areez Pirojshaw Khambatta has passed away. Khambatta, 85, who was also the chairman of Areez Khambatta Benevolent Trust and Rasna Foundation, passed away on Saturday, a statement from the group said. He was also the former Chairman of WAPIZ (World Alliance of Parsi Irani Zarthostis) and past President of Ahmedabad Parsi Panchayat, Vice President of the Federation of Parsi Zoroastrian Anjumans of India.

What LINKS SRK, John, Hrithik, Ranveer?

What LINKS SRK, John, Hrithik, Ranveer?

Rediff.com10 Nov 2021

Some top stars are dabbling with a double role act and the next couple of years could see at least five of them being seen twice over on screen.

Mutual Funds' Rs 100 Trillion Opportunity

Mutual Funds' Rs 100 Trillion Opportunity

Rediff.com23 Mar 2023

Despite strong AUM growth, MFs lag behind other popular investment avenues. MFs received only 6 per cent of total household savings in 2021-2022.

Sustainable fashion gets thrown a life jacket after PM wears upcycled sadri

Sustainable fashion gets thrown a life jacket after PM wears upcycled sadri

Rediff.com19 May 2023

Prime Minister (PM) Narendra Modi has been at the forefront of climate action and saving the environment campaigns - whether plogging at a beach in Mahabalipuram in 2019 or wearing a sky-blue 'sadri' jacket to Parliament made of material recycled from plastic bottles. Made by Karur-based sustainable fashion brand EcoLine Clothing (EcoLine), a brand of Shree Renga Polymers, front runner in polyethylene terephthalate (PET) bottle recycling and sustainable textiles in India run by IITians, the company recycles PET bottles and upcycles them into value-added products, such as garments. Three months on, the phone lines of Senthil Sankar, managing partner at Shree Renga Polymers and EcoLine, have been ringing non-stop since the jacket made out of recycled plastic at Karur, Tamil Nadu's textile capital, was worn by the PM to Parliament on February 8.

Got experience in online marketing?

Got experience in online marketing?

Rediff.com26 Jul 2006

Aarti Jewels is recruiting Executive-Online Store (Maintenance & Marketing).

A Bird's Eye View Of Delhi's Election

A Bird's Eye View Of Delhi's Election

Rediff.com12 Dec 2022

I watched from my balcony and found that during the next eight hours up to 5.30 pm, not one prospective voter was seen to go to the Congress table, notes Rashme Sehgal. The rush was all around the BJP table.

4 great marketing strategies

4 great marketing strategies

Rediff.com26 Apr 2006

6 lessons from brand Anna for marketers

6 lessons from brand Anna for marketers

Rediff.com7 Oct 2011

Hazare campaign has some valuable pointers for marketers.

Curvy yet sexy! Meet plus-size lingerie model Ali Tate

Curvy yet sexy! Meet plus-size lingerie model Ali Tate

Rediff.com11 Oct 2019

Meet Ali Tate Cutler, who is one of four models featured in the launch of Bluebella and is the only plus-size model among all.

Jadeja vs Jadeja: Jamnagar contest shows parties above sibling bond

Jadeja vs Jadeja: Jamnagar contest shows parties above sibling bond

Rediff.com27 Nov 2022

An overwhelmingly urban constituency, Jamnagar North may be seen as more favourable to the BJP than the Congress even though the opposition party's supporters believe their party can spring a surprise.

Financial gap persists despite Women's World Cup success

Financial gap persists despite Women's World Cup success

Rediff.com21 Aug 2023

Spain's captain Olga Carmona -- the scorer of Sunday's deciding goal -- plays for Real Madrid, where the women's team generated revenues of 1.4 million euros in the 2021/22 season, according to Deloitte. That compared with the Real Madrid men's teams revenues of 713.8 million euros in the same season.

Rural markets still key for FMCGs

Rural markets still key for FMCGs

Rediff.com28 Jun 2017

Normal monsoon makes FMCG, automobile and consumer durable companies optimistic about growth prospects

US can declare 'independence' from China with India's help: Vivek Ramaswamy

US can declare 'independence' from China with India's help: Vivek Ramaswamy

Rediff.com27 Aug 2023

He is currently on a two-day swing to the crucial State of Iowa. On January 15, Iowa would kick off the 2024 Republican presidential primary season.

42% Cars Sold In 2022 Were White

42% Cars Sold In 2022 Were White

Rediff.com6 Mar 2023

White is easy to maintain, looks brighter than other colours over a longer period, is the least commonly rejected colour among family members, has high resale value, provides better safety at night, absorbs less heat in the summer season, makes small cars look bigger, and is not considered inauspicious.

'Made in China' campaign launched with 'Make in India'

'Made in China' campaign launched with 'Make in India'

Rediff.com25 Sep 2014

Seeking to retain its manufacturing prowess, Chinese government has launched a "Made in China" campaign with a host of tax concessions coinciding with Prime Minister Narendra Modi's "Make in India" pitch.

Singapore woos Indian tourists with city in a garden

Singapore woos Indian tourists with city in a garden

Rediff.com5 Apr 2013

Focusing on Singapore's emergence as a 'city in a garden' the campaign throws the spotlight on its latest attraction, the acclaimed Gardens by the Bay, a park spanning 250 acres of reclaimed land in central Singapore, dominated by giant 25 metres to 50 metres tree-like structures that dominate the landscape.

Toy makers face a 'glocal' challenge

Toy makers face a 'glocal' challenge

Rediff.com30 Dec 2022

The Chinese dependence is far from over, industry players are also citing a shortage of electronic toys in the country.

Actors Who Brought Audiences To Theatres

Actors Who Brought Audiences To Theatres

Rediff.com15 Sep 2022

Joginder Tuteja looks at the actors who have scored the biggest openers in 2022 so far.

Rural FMCG markets outpace urban India

Rural FMCG markets outpace urban India

Rediff.com7 Jul 2008

Winds of change are blowing across the fast-moving consumer goods market.

Can anyone challenge Man City's domination next season?

Can anyone challenge Man City's domination next season?

Rediff.com22 May 2023

Here is a look at the clubs most likely to give City a run for their money next season.

NRIs: Pop Nationalism To Identity Supremacy

NRIs: Pop Nationalism To Identity Supremacy

Rediff.com21 Oct 2023

Brand India's societal divisions and distortions have remained as much relevant in 'liberal' America and Europe as it still is in the structurally stratified Indian society of the 21st century, observes N Sathiya Moorthy.

DRDO's UAV to make debut flying at Aero India

DRDO's UAV to make debut flying at Aero India

Rediff.com12 Feb 2023

The five-day event will include aerial displays by aircraft and helicopters along with a large exhibition and trade fair of aerospace and defence companies.

Did Election Jumlas Cost BJP Karnataka Election?

Did Election Jumlas Cost BJP Karnataka Election?

Rediff.com13 May 2023

Given that the BJP made all these moves and that these moves were presumably approved by Modi if not directed by him, who should accept the responsibility for the party's rout? asks Aakar Patel.

Nasscom embarks on global campaign for India's bra

Nasscom embarks on global campaign for India's bra

Rediff.com9 Jan 2003

To further strengthen the global brand equity of Indian software industry and address issues of concern in other countries, Nasscom has embarked on a global communications campaign.

BJP Going All Out To Win Karnataka, But...

BJP Going All Out To Win Karnataka, But...

Rediff.com27 Jan 2023

The Congress and JD-S have made much of Amit Shah's remarks about milk co-operatives. 'If the Opposition harps on the statement, it could add to the narrative that Gujarat was trying to take over Karnataka.'

How about a 'Think for India' campaign?

How about a 'Think for India' campaign?

Rediff.com17 Aug 2017

The best of India's brains are instead busy solving the world's problems (I deliberately exaggerate a bit to drive home the point), as our policies incentivise them to do so.

11 brands to market Tees Maar Khan

11 brands to market Tees Maar Khan

Rediff.com24 Dec 2010

Shikha Kapur, senior vice-president (marketing), UTV Motion pictures said, "We have signed exclusive deals with 11 brands to co-promote the movie. While no money will be exchanged, the companies would undertake initiatives to market their brands along with the movie. The total net worth of the deals stand at over Rs 10 crore (Rs 10 billion)."

Coalition conundrum cuts into candidates' campaign time in TN

Coalition conundrum cuts into candidates' campaign time in TN

Rediff.com17 Mar 2016

The deadlock over finalising alliances has had a deleterious effect on the candidates of every party. The delay in alliance conclusion has also sent out confusing signals to the grass-roots who are unsure who will be their party candidate, or which party within an alliance will be allotted a particular constituency, says N Sathiya Moorthy.

Yogi tells police to activate anti-Romeo squads for Navratras

Yogi tells police to activate anti-Romeo squads for Navratras

Rediff.com1 Apr 2022

Additional chief secretary (information) Navneet Sehgal on Friday said the Mission Shakti will also start on April 10.

Rebook charts new retail concept in India

Rebook charts new retail concept in India

Rediff.com29 Jan 2013

Embarking on a fresh start after last year's alleged Rs 870 crore fraud in its Indian arm, sportswear major Reebok is undertaking a new retail concept and marketing campaign to chart out a new growth story.

Byju's takes Rs 300 crore unsecured loan from Aakash for 'principal biz'

Byju's takes Rs 300 crore unsecured loan from Aakash for 'principal biz'

Rediff.com28 Oct 2022

Educational technology giant Byju's has taken a loan of Rs 300 crore from its subsidiary Aakash Educational Services (AESL), which it acquired for nearly $1 billion last year. AESL, in its filing with the Ministry of Corporate Affairs, said that Think & Learn - the parent firm of Byju's - is in need of funds for its 'principal business activities'. It said the board of directors of the company at its meeting on October 3, subject to the approval of the members at the general meeting, has given its approval for granting the unsecured loan to Think & Learn for an amount not exceeding Rs 300 crore.

Intel launches global server campaign in India

Intel launches global server campaign in India

Rediff.com27 May 2003

Global chip making major Intel Corporation on Tuesday announced a worldwide initiative 'Real Server Campaign' in India to educate small and medium-sized businesses about how to select the right server system.

What Led Ajit Pawar To Ditch Uncle?

What Led Ajit Pawar To Ditch Uncle?

Rediff.com2 Jul 2023

With reports surfacing of differences between Eknath Shinde and Devendra Fadnavis, Fadnavis was out seeking new allies. A disgruntled Ajit Pawar was easy to persuade.

Where Do Religious Tourists Go?

Where Do Religious Tourists Go?

Rediff.com29 Jul 2023

19 per cent of all travel in India (by bus, train or air) was pilgrimage or religious travel (possibly the single largest after business and family-related travel), discovers Ambi Parameswaran.

June credit card spends remain above Rs 1 trn

June credit card spends remain above Rs 1 trn

Rediff.com3 Aug 2022

Credit card spends in June, although down marginally month-on-month (MoM), remained above the Rs 1-trillion mark for the fourth consecutive month. In June, credit card spends topped Rs 1.09 trillion, down 4.34 per cent MoM, revealed the data released by the Reserve Bank of India (RBI). However, on a year-on-year basis, spends were up 73 per cent. In May, credit card spends hit an all-time high, reaching Rs 1.14 trillion.

The HOTTEST Jobs of 2023 Are...

The HOTTEST Jobs of 2023 Are...

Rediff.com13 Jan 2023

Roles ranging from digital marketing to wealth management are some of the emerging roles, notes Sekhar Garisa, CEO, foundit, a job search app.